CertaPro Painters
New Leads within 4 weeks!
%
Website Traffic Increase
Increase in Revenue
CertaPro Painters of Waukesha is a trusted name in Wisconsin for residential painting, but their garage floor coating services weren’t reaching their full potential. Despite having a strong reputation in house painting, awareness of this service line remained low. To unlock growth, they needed more than a traditional marketing push—they needed a bold idea that would capture attention, create urgency, and generate leads fast.
HiveMind stepped in to design a high-energy campaign that combined social buzz with a clear path to conversion. The result: 85 new leads in a single month, a dramatic lift in traffic, and hundreds of thousands in new revenue.
While CertaPro excelled in painting services, garage floor coatings weren’t top-of-mind for local homeowners. Traditional outreach wasn’t producing the volume of leads they wanted, and the client needed a strategy to:
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Generate incremental leads for coatings.
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Build awareness in a crowded local market.
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Convert interest into high-value projects.
In short, they needed a way to shine a spotlight on garage floor coatings and turn that attention into measurable revenue.
Strategy
To break through, HiveMind launched a Garage Floor Makeover Giveaway—a contest designed not just for awareness, but for direct lead generation.
Social Media Buzz
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Promoted a free Garage Floor Makeover across social channels.
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Targeted local homeowners most likely to invest in home upgrades.
Smart Entry Requirements
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To enter, participants had to schedule an estimate within 4 weeks.
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This ensured the campaign didn’t just create buzz—it created a steady flow of qualified leads.
Follow-Up & Cross-Selling
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Built nurture campaigns for all entrants, converting non-winners into new projects.
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Uncovered cross-sell opportunities for house painting and basement coatings.
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The contest winner expanded their project into a full exterior paint + basement coating, creating a profitable job even with the garage floor coating giveaway!
Results
The campaign drove immediate and lasting results:
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85 new leads generated in just 4 weeks.
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+72.4% increase in website traffic during the promotion, with lasting gains in the following months.
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$250K in new revenue from coatings, painting, and cross-sell services.
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Expanded market awareness for garage floor coatings, positioning CertaPro as more than “just a painting company.”
Long-Term Growth: Beyond the immediate wins, the campaign created sustained visibility and new sales channels. By capturing homeowner attention with creativity and tying entry to estimates, HiveMind helped CertaPro unlock a new growth engine—turning a once-overlooked service into a major revenue stream.
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